Friendly
Friendly people are always excited to meet new people, appear approachable to friends and acquaintances.
Informative
The introduction is naturally what starts the essay, so a strong introduction is essential to get the reader on board and interested in.
Conversational Style
What is a conversational writing style? Having a conversational writing style means that you write the way that you would speak

Concise but Clear

In order to succeed in your communication task, you need to keep your audience’s attention. Writing clearly and concisely is one way to capture and retain their interest. Rambling on, conversely, may lose your audience’s attention.

No
Self-praises

There is a danger in self praising. When you rely on the world's confirmation that  you are worthy, you lost before you opened your mouth​.
How does that apply to self praise you may ask? When the applause stops you'll fold like a spineless rag doll.​

Testimonials

Research, studies and even psychology experts, all points in one direction, favorable opinion of other users about your business is the best way to persuade visitors to buy.

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“Honestly I have no words to truly express what coaching with Amy has done for my mind, body, and soul. Healing and finding a new version of you takes time and having Amy’s support through that is invaluable; the change and positive steps I'm taking today I never thought were possible. With immense gratitude, thank you.”

Stephanie Mitchell
​Senior Director, Scientific Affairs, Cepheid

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“In my coaching with Amy I gained valuable insights on holding my boundaries, ensuring my north star values are guiding me in high stake situations and finding cues to re-ground myself when external factors are escalating — and in addition to influencing my peace of mind, they've catapulted my ability to lead my global team. I also realized that for the younger me trying to find my voice, my way, my seat at the table- this coaching experience would have given me a foundation that would have transformed me. So, as a result, I engaged Amy to coach 15+ amazingly talented women leaders in my organization around the globe over the past 2 years.”

Maria Jernelid
​Global Vice President, QARC, LeicaBiosystems

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